Design is
intelligence
having fun.
projects.
Creativity is intelligence made visible.
brand strategy.
A brand isn’t just ‘some colors, typefaces, logo design and a slogan’. A brand strategy is the all encompassing term for everything you do to provide an identity for your business, connecting with your audience on an emotional level. A brand is the expression and experience of what you do in the world. You have a business to run, let me do the heavy lifting of creating your brand story and help you step into the world with it. Together, we study your business and breathe life into it; or recreate it. From strategy, to logo, to advertising and all in between, I can help you create a beautiful and cost-effective expression of your business.
visual identity.
Designing a logo is easy but designing the ‘right logo’ requires skill, research, creative exploration and a keen eye for the finest detail. I put a lot of time and effort into finding the right way to build your brand essence into a simple, unique, instantly memorable mark. Keep it simple. The more simple the logo, the more it will be remembered; no clutter, no confusion. Print design has dimensions and possibilities that the digital world cannot; textures you can feel and physical spaces you can fill. It's definitely a digital world, but print is not dead. Print is the 'hand-written letter' nowadays, it's a personal touch.
user experience.
User Experience (UX) is the holistic journey users traverse as they use a product. Not only does it include their direct interactions with the product, but also how it fits in with their overall task completion process. Regardless of whether different aspects of the experience are under the direct control of the product or are merely associated with the product, the total experience is considered part of the UX from the user’s perspective. Every touchpoint between the customer and the company is included in the total User Experience